prime video express.

Prime Video Ads needed a sharper way to cut through with media agencies. Traditional trade shows? Too broad, too busy, too easy to skip. The people who mattered most were missing out on key updates around Prime Video Ads’ full-funnel capabilities.

The mission
Find a smarter, faster way to get in front of agency teams — and make sure the message sticks.

The idea
Introducing the Prime Video Express: a mobile media roadshow that turned the Upfronts into an immersive travelling experience.

Agencies received boarding passes to step aboard a one-of-a-kind “train journey” into the world of Prime Video. Inside, they discovered:

• A cinematic walk-through train and immersive content teasers

• Live AdTech Cart demos with Prime Video Ads experts

• A branded food truck serving Prime Video–inspired hot dogs & drinks

• A gumball machine dispensing custom swag tokens

• A themed “train crew” guiding the journey start to finish

The result
Instead of waiting for agencies to come to them, Prime Video brought the show to their doorsteps — creating a high-impact, high-fun express line straight into the world of Prime Video Ads.

Agency collaboration: DesignScene