prime video express.

Introducing the Prime Video Express: a mobile media roadshow that turned the Upfronts into an immersive travelling experience. Instead of waiting for agencies to come to them, we brought the show to their doorsteps — creating a high-impact, high-fun express line straight into the world of Prime Video Ads.

Agencies received boarding passes to step aboard a one-of-a-kind “train journey”. Inside, they discovered a cinematic walk-through train with immersive content teasers, followed by live AdTech Cart demos, a branded food truck serving Prime Video–inspired hot dogs, a gumball machine dispensing custom swag and a themed “train crew” guiding the journey from start to finish.

AWARDS_

Event Design Awards ‘25 - Best Mobile Marketing (Int) - Gold

Bizbash Awards ‘25 - Best Use Of On-Site Tech - Gold

Agency collaboration: DesignScene