Pinterest PLATZ_
WORLD ECONOMIC FORUM

If Pinterest were a place, what would it feel like?

That question became the creative starting point for Pinterest Platz — a physical expression of the platform’s most positive qualities, brought to life during the World Economic Forum in Davos.

Guided by a core experiential principle — meet people where they are and add something meaningful to their day — the space was designed as a moment of pause, nourishment and inspiration amid the intensity of WEF. For one week, the “positive corner of the internet” was translated into an inviting, human-scale environment: a vibrant food destination offering healthy, feel-good ideas with an uplifting twist.

Pinterest Platz wasn’t about spectacle for its own sake, but about turning a digital mindset into an emotionally engaging, real-world experience — one that fuelled conversation, creativity and the next step in building a life people love.

AWARDS_

AdWeek Experience Awards ‘25 - Pinterest - Experiential Brand of the Year

Agency collaboration: DesignScene