T-Mobile’s future of creativity.

Maison Magenta: Where Cannes came to connect.

The mission
Make T-Mobile Advertising Solutions unmissable at Cannes Lions — with a space designed to spark effortless connections and bold conversations.

The idea
Welcome to Maison Magenta: a striking, triple-cabana takeover, drenched head-to-toe in T-Mobile’s iconic magenta. Every detail was crafted to fuel creativity, connection, and conversation.

Guests stepped through a glowing LED tunnel into a vibrant, open space — where bold symmetry, vivid lighting, and modular furniture seamlessly flexed between laid-back lounge and live panel stage.

Across the week, Maison Magenta hosted a line-up of panels tackling big, future-shaping topics:

• Data-driven creativity

• Omni-channel storytelling

• Human-first, performance-driven marketing

The result
Maison Magenta became more than a cabana. It was a hub of authenticity, thought leadership, and contagious energy — a place where the industry’s sharpest voices connected, collaborated, and shaped what’s next.

Agency collaboration: DesignScene