FIBA Basketball World Cup_
Trophy Tour

FIBA was looking to us to help raise the profile of the competition around the world.

We created a pitch winning campaign which placed the Naismith Trophy front and centre - blending live experiences, press visibility, broadcast appearances and social media posts - taking the Naismith Trophy on an international tour of the qualified nations, engaging fans and spreading the word that the FIBA Basketball World Cup is coming!

Agency collaboration: XYZ