Heineken_
Destination
Good Times

Freddy Heineken once said, “we don’t sell beer, we sell god times” . It’s in Heineken’s DNA. So for Heineken’s 150th anniversary, we are changing the game, by creating the first beer brand to measure success based on the Good Times they enable.

Welcome to Destination Good Times, an experiential activation toolkit, a framework to enable the many different Heineken® markets and different agencies around the globe to activate150 Years of Good Times. One way or another.

It’s designed not to just be about how much beer they sell, but about embracing all the different ways Good Times are being enjoyed, even if it's not the way they intended it...

Agency collaboration: Jack Morton