FIFA Club World Cup_
FAN ZONE

Get ready for the ultimate club competition; the FIFA Club World Cup is coming to Jeddah.

Our brief was to explore ideas and show the potential for fan hubs located across Jeddah. The experiences were designed to be joyful, surprising and exciting - to immerse local fans in the world’s biggest sport. Our approach was to transform the fan zones into ‘content engines’ - inspiring fans to create and share content which will catch the international eye and promote the Kingdom as a leading sport, entertainment and tourism destination.

Agency collaboration: SELA