ASICS Olympics 2012_
An Athlete’s Soul

Asics commissioned the team to create a Central London brand hub as part of their sponsorship offering for the London Olympic Games.

Our approach was to create a space which replicated the feeling an athlete has when competing. Inspired by athlete interviews, we delivered an immersive, surreal experience within the St Martins Lane Hotel, which combined a layered ‘pop-up book’ styled set design with bold changing colours and an evolving soundscape.

Agency: Line Up