adidas_
Xboost launch

A global, interactive retail campaign designed to celebrate positive energy.

We blended the traditional craft of origami with projection mapping to deliver a modular and flexible experience designed to launch the XBOOST shoe with a bang, across Adidas’ flagship stores around the globe.

The modular window display combined 3D-printed origami boost pellets with lighting, on-screen graphics and projected graphics. The experience became an opportunity for audiences to create content, share the story and in turn, turbo-charge the campaign.

Agency Collaboration: Pixel Artworks